The Campaign

Use Only as Directed is a media and education campaign designed to prevent and reduce the misuse and abuse of prescription pain medications in Utah by providing information and strategies regarding safe use, safe storage, and safe disposal of these potentially dangerous drugs.

OUR CAMPAIGN PARTNERS

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In January 2009, the Utah Pharmaceutical    Drug Community Project (UPDCP) was convened to address the growing problem of prescription drug abuse in Utah.  A public-private, multidisciplinary partnership, UPDCP involves over 20 local, state and federal experts in the fields of substance abuse prevention and treatment, law enforcement, environmental quality, medicine, human services, the judiciary and public health, as well as legislators and prosecutors.  UPDCP established an Executive Committee and an Advisory Committee with subcommittees in the areas of Law Enforcement, and Public Awareness and Training.  With its broad focus and membership, UPDCP was able to effectively bring together the efforts of the Utah Pharmaceutical Drug Community Law Enforcement Task Force with those implementing the Utah Behavioral Healthcare Committee’s Prevention Network and the Use Only as Directed campaign.

UPDCP SET THE FOLLOWING GOALS WITH REGARD TO PRESCRIPTION DRUGS IN UTAH:

  • Reduce availability for abuse,
  • Increase the perception of risk to include the physical and psychological harmful effects as well as legal sanctions, and
  • Change the public’s attitude toward being less tolerant of the non-medical use of pharmaceutical drugs.